Wingstop Real Talk Contest

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Eligibility:

Wingstop Real Talk Contest (the “Contest”) is open only to Club Wingstop loyalty program members who are legal residents of the 50 United States and the District of Columbia currently residing in the Las Vegas, NV metropolitan area and at least 18 years old at the time of entry. Employees of Wingstop Restaurants Inc. (“Sponsor”), Merkle Inc. (“Administrator”), Squarewave, LLC, and all of their respective parent and affiliate companies as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. Winners will be required to participate in a 2 hour focus group related to Sponsor’s Club Wingstop loyalty program at the Wingstop® branded location at 3910 South Maryland Parkway, Las Vegas, NV 89119 on January 27, 2026 at 7:30 p.m. Pacific Time (“PT”) and create and post a social media post for (i) Instagram or (ii) TikTok based on the focus group experience, subject to Sponsor’s review and approval, as a condition of accepting the prize. The Contest is subject to all applicable federal, state and local laws and regulations. Note: the Contest is void outside of the Las Vegas, NV metropolitan area and where prohibited.

Agreement to Official Rules; Entrants will be Disqualified for Violations:

Participation constitutes the entrant’s full and unconditional agreement to these Official Rules. All federal, state and local laws apply. Sponsor’s and Administrator’s decisions are final and binding in all matters related to the Contest. Winning the prize is contingent upon fulfilling all requirements set forth herein. In the event there is a discrepancy or inconsistency between any other statements contained in any Contest-related materials and the Official Rules as posted on the Promotion Site (defined below in the “How to Enter Section”), the Official Rules as posted on the Promotion Site shall prevail, govern and control. Entrants agree that they may not use or attempt to use any method to obtain more than the stated number of permissible entries using robotic, automatic, programmed, or any other means, including but not limited to using multiple/different email addresses, identities, registrations and logins or any other methods. Violation of any of these requirements will void all Contest entries of the person(s) responsible for such action and result in their disqualification from the Promotion.

Sponsor:

Sponsor: Wingstop Restaurants Inc., 2801 North Central Expressway, Dallas, TX 75204.

Timing:

The Contest begins on December 8, 2025, at 9:00 a.m. Central Time (“CT”) and ends on January 12, 2026 at 11:59 p.m. CT (the "Promotion Period"). Squarewave LLC’s servers are the official time-keeping devices for the Contest.

How to Enter:

Participation Requirements:

You must be a Club Wingstop member in order to participate. Creating a Club Wingstop account is free but is subject to the program Club Wingstop Terms & Conditions. You can join Club Wingstop by registering on the Club Wingstop registration page.

Entry Requirements:

Create a video of 1 minute or less explaining why you are Wingstop’s most loyal fan (your “Contest Video”). Your Contest Video must be based on your honest opinion and personal experience with Wingstop. Note: Your Contest Video will be judged based upon the Judging Criteria set forth in the Winner Determination section below. Positive comments about Wingstop products will not be considered when your Contest Video is judged and will not increase your chance of winning. Your Contest Video must also comply with the Guidelines and Content Restrictions below and Sponsor, in its sole discretion, may disqualify you if it believes that it fails to conform.

Guidelines and Content Restrictions for Contest Video:

• Contest Video must be 1 minute or less and in 1 of the following formats: MP4, MOV, or WebM.
• Contest Video must be your original work and in English.
• You must have permission from any recognizable individuals who appear in the Contest Video to use their names and likenesses in the Contest Video and to grant the rights set forth herein. Minors may only be included in the Contest Video if entrant is their parent or legal guardian. If requested, entrant must be able to provide such permissions or proof in a form acceptable to Sponsor.
• Contest Video must not convey any claims of Sponsor’s products or services that would be deemed unsubstantiated or deceptive if made by Sponsor.
• Contest Video must not disparage Sponsor, or any other person or party.
• Contest Video must not promote or reference alcohol, illegal drugs, marijuana, tobacco, or firearms/weapons, any activities that are or appear to be dangerous, or any political agenda.
• Contest Video must not contain material that is inappropriate, offensive, indecent, obscene, sexually explicit, tortious, defamatory, slanderous or libelous.
• Contest Video must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promote discrimination based on race, gender, religion, nationality, disability, sexual orientation or age.
• Contest Video must not contain material that is unlawful, in violation of, or contrary to any applicable laws or regulations.

Next, go to https://wingstoprealtalk.com (“Promotion Site”) and follow the links and instructions to accurately complete and submit the registration form, including:

• First and last name (initials are not sufficient)
• Email address
• Phone number
• Date of birth
• Upload of your Contest Video
• Checking the boxes that confirm:
  • You have read and agree to these Official Rules, Sponsor’s Privacy Policy, and give consent to be contacted by Administrator if your entry is selected as a potential winner;
  • You: (a) are a legal resident of the 50 U.S. (D.C.) currently residing within in the Las Vegas, Nevada metropolitan area, (b) are an existing Club Wingstop Member (c) consent to Sponsor using your Contest Entry (defined below), including any written or video materials, for its own internal business purposes; (d) grant Sponsor, and each of its affiliates, licensees, successors, and assigns, a worldwide, perpetual, irrevocable, royalty-free, fully paid-up license to use, reproduce, display, perform, distribute, publish, broadcast, adapt, modify, translate, create derivative works from, and otherwise exploit the Contest Entry, in whole or in part, in any manner and in Sponsor’s owned and operated websites, social media channels, email campaigns, paid media, and any other promotional, marketing, advertising, or commercial uses; (e) you own or control all rights in and to the Contest Entry and have secured all necessary consents and permissions from any other individuals or rights holders appearing in the Contest Entry; (f) are the parent or legal guardian of any minors appearing in the Contest Entry; (g) understand and agree that you and any individual appearing in the Contest Entry will not receive any compensation, payment, or remuneration of any kind from Wingstop in connection with the rights granted here; and (h) that to the fullest extent permitted by law, you waive and release Sponsor, and its respective affiliates, licensees, successors, and assigns from any and all claims, demands, liabilities, actions, or causes of action, whether known or unknown, arising out of or relating to the use, modification, adaptation, or exploitation of the Contest Entry, including but not limited to any claims based on defamation, invasion of privacy, right of publicity, or copyright infringement.

Upon completing your registration, including upload of your Contest Video (collectively, your “Contest Entry”), you will receive 1 entry into the Contest.

Entry Limits:

You may only receive 1 entry into the Contest. Multiple entrants are not permitted to share the same email address or Club Wingstop account. In the event of a dispute as to the identity of an entrant, Sponsor and Administrator will rely on the information submitted by the entrant to register for this Contest. If any additional information provided by an entrant is inconsistent with the information provided at registration for this Contest, Sponsor and/or Administrator may disqualify such entrant and such disqualification may result in the forfeiture of any prizes won. Sponsor, in its discretion, may require additional documentation from an entrant to show proof of entrant’s identity.

Sponsor’s Use of Contest Entries:

Submitting a Contest Entry constitutes entrant’s consent to give Sponsor a worldwide, perpetual, irrevocable, royalty-free, fully paid-up license to use, reproduce, display, perform, distribute, publish, broadcast, adapt, modify, translate, create derivative works from, and otherwise exploit the Contest Entry, in whole or in part, in any manner and in all media now known or later developed, including without limitation, Sponsor’s owned and operated websites, social media channels, email campaigns, paid media, and any other promotional, marketing, advertising, or commercial uses.

Winner Determination:

A panel of qualified judges, determined by Sponsor in its sole discretion, will select the 10 entrants with the highest-scoring Contest Entries ("Winners") based on the following Judging Criteria:

• Personality/charisma as displayed in Contest Video (30%)
• Quality of Contest Video – is video well shot, with good lighting and smooth transitions (30%)
• Creativity of Contest Video content (30%)
• Demonstrates knowledge of the Wingstop® brand as displayed in the Contest Video (10%)

Subject to the entrants’ compliance with these Official Rules, the 10 entrants whose Contest Videos receive the 10 highest scores will be deemed the potential Grand Prize winners. In the event of a tie, the entrant whose Contest Entry received the highest score for "Demonstrates knowledge of the Wingstop® brand as displayed in the Contest Video" as determined by the qualified judges in their sole discretion, will be deemed the applicable potential winner from amongst the tied entrants. Sponsor reserves the right to select fewer than 10 winners, if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Contest Videos. Sponsor will not disclose judging scores.

Winner Requirements:

The potential winners will be notified on January 20, 2026 by email from Sponsor and will be required to sign and return prize claim documents, including a publicity release, which must be received by Sponsor within 3 days in order to claim the prize. As a condition of accepting the prize, winners will be required to participate in a 2 hour focus group related to Sponsor’s Club Wingstop loyalty program at the Wingstop® branded location at 3910 South Maryland Parkway, Las Vegas, NV 89119 on January 27, 2026 at 7:30 p.m. to 9:30 p.m. PT and create and post at least 1 social media post for (i) Instagram (Instagram Story, Instagram In-Feed (static image), or Instagram Reel) or (ii) TikTok based on the focus group experience, subject to Sponsor’s review and approval. Sponsor may, in its discretion, also film and/or photograph winners during the Focus Group (“Prize Footage”). All Prize Footage will be owned by Sponsor as set forth in the Publicity section below. Sponsor has no obligation to film Prize Footage or to use any Prize Footage that is filmed.

If a potential winner of any prize cannot be contacted, fails to sign and return the prize claim documents or provide any requested information within the required time period, or the prize is returned as undeliverable, the potential winner forfeits the prize. Receiving a prize is contingent upon compliance with these Official Rules. If a potential winner is disqualified for any reason or forfeits the prize, the prize may be awarded to a runner-up, if any, in Sponsor’s sole discretion, time permitting.

Prizes:

10 Grand Prizes:

Each prize consists of:

• The opportunity for winner to participate in Sponsor’s focus group related to Wingstop, its products and its new Club Wingstop loyalty program at the Wingstop® branded location at 3910 South Maryland Parkway, Las Vegas, NV 89119 on January 27, 2026 at 7:30 to 9:30 p.m. PT (“Focus Group”). The Focus Group will be comprised of all Contest winners as well as other invited individuals. The Focus Group will include a demonstration and discussion of Club Wingstop, limited menu tasting and other activities/discussion. All details of Focus Group to be determined by Sponsor in its sole discretion. Winner is responsible for travel to and from the Focus Group.
• Note: By participating in the Focus Group, each winner irrevocably assigns to Sponsor all rights, including intellectual property rights, in any ideas, suggestions, or feedback (collectively, “Feedback”) provided by winner during the Focus Group session. Sponsor may use such Feedback for any purpose, in any media, without further notice or compensation, and participants waive any moral rights to the Feedback to the fullest extent allowed by law. Sponsor is not obligated to use any Feedback in connection with its loyalty program. Winner also acknowledges Sponsor may have previously developed, or may hereafter independently develop, ideas, concepts, or materials that are similar to or related to the Feedback provided by the winner. Sponsor does not waive any rights to use such similar or related ideas previously known to Sponsor, or independently developed by its employees, or obtained from sources other than Entrant.
• Winners will not be entering into any of the following relationships (either expressly or impliedly) with Sponsor: employer-employee, principal-agent, master-servant or independent contractor. Nothing in this contest shall render the winner an employee, agent, contractor or partner of Sponsor.
• Physical $250 Wingstop gift card. Gift card terms and conditions apply.
• 5,000 Club Wingstop Loyalty Program points, loaded directly into winner’s Loyalty Account. All points are subject to the Club Wingstop Terms and Conditions. Points will be fulfilled once winner’s social media posting obligations have been completed as set forth in these Official Rules:
  • Timing: Post shall be made no later than February 3, 2026.
  • Tagging: Post shall tag @wingstop and include #WingstopPartner.
  • Club Wingstop Mention: Post shall mention or highlight Club Wingstop in a positive and authentic manner.
  • Content Guidelines: Post shall contain no negative comments, harmful, offensive or hurtful content or messaging toward any person, entity, or organization, including Sponsor. No profanity or inappropriate conduct or language is allowed.
• 1 prize package consisting of 1 canvas tote with 3 patches, 1 portable speaker and 5 matchboxes, all Wingstop branded, to be delivered to winner at the Focus Group.

Approximate Retail Value (“ARV”) of each prize package: $376.49.

ARV of all prize packages being awarded: $3,764.90.

Additional Prize Terms:

• Prizes are non-transferable, and no substitution will be made except as provided in the Sponsor’s sole discretion should the prize become unavailable. In this case, a prize of equal or greater value will be offered.
• Winners are responsible for all taxes and fees associated with prize receipt and/or use. ARVs are determined as of the time these Official Rules were published, and the value of a prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the prize at the time the prize is awarded.
• Where applicable, prize style, size and all other details will be determined by Sponsor in its sole discretion. All other costs and expenses associated with acceptance of the prize that are not expressly set forth herein shall be solely the winner’s responsibility. Limit: 1 prize per person.

Release:

By receipt of any prize, winners agree that Sponsor, Squarewave, LLC, Merkle Inc. and each of their respective parent companies, subsidiaries, affiliates, officers, directors, employees, governors, owners, distributors, retailers, agents, assignees, advertising/promotion agencies, representatives, franchisees, and agents (collectively, the “Released Parties”) shall have no liability and will be released and held harmless from any claim, action, liability, loss, injury or damage, including, without limitation, personal injury or death to winner or any third party or damage to personal or real property due in whole or in part, directly or indirectly, by any reason, including the acceptance, possession, use or misuse of the prize and/or participation in this promotion.

Right of Publicity Release:

Participants in this promotion (or if a minor in their state of residence, their parent or legal guardian) agree that Sponsor and its respective affiliates, licensees, successors, and assigns may use the participant’s name, voice, city/state of residence, photos, opinions, video or film clips, Contest Video, Prize Footage (if applicable) and/or other visual likeness and prize information for advertising and/or trade purposes and/or for any other purpose in any media or format now or hereafter known without further compensation (financial or otherwise), permission or notification. Therefore, to the fullest extent permitted by law, each entrant waives and releases Sponsor, and its respective affiliates, licensees, successors, and assigns from any and all claims, demands, liabilities, actions, or causes of action, whether known or unknown, arising out of or relating to the use, modification, adaptation, or exploitation of the Contest Entry, including but not limited to any claims based on defamation, invasion of privacy, right of publicity, or copyright infringement. Sponsor is not obligated to use any of the above-mentioned information or publicity materials but may do so and edit such information or materials at its sole discretion, without further obligation or compensation.

Sponsor will not use any of the above-mentioned information in a manner that is inconsistent with its Privacy Policy or applicable law.

General Conditions:

Sponsor’s Right to Modify or Cancel:

Sponsor reserves the right to cancel, suspend and/or modify the Contest, including but not limited to fulfillment of the prize(s), where any of the following “Issues” occur:

• Fraud
• Technical failures;
• Human error;
• Any other factor that impairs the integrity or proper functioning of the Contest; or
• Any event or cause beyond Sponsor’s control (e.g. events such as natural calamities, national emergencies, widespread illnesses, declarations of war, acts of God, acts of terrorism) that interferes with any aspect of the Contest, as determined by Sponsor in its sole discretion.

Where one or more of the above Issues occurs, Sponsor, in its sole discretion, may determine the winner(s) from among all non-suspect, eligible Contest Entries received up to the date and time of the Issue using the judging procedure outlined above, and/or modify the prizes offered.

Sponsor’s Right to Disqualify Entrants:

Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest, or to be acting in violation of the Official Rules of this Contest or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Limitations of the Scope of Responsibility:

The Released Parties are not responsible for:

• Any incorrect or inaccurate information either provided by entrants or caused by printing errors or by any of the equipment or programming associated with or utilized in the Contest;
• Technical failures of any kind, including but not limited to malfunctions, interruptions, or disconnections to the internet, social media platforms, in phone lines or network hardware or software;
• Unauthorized human intervention in any part of the Contest, including but not limited to the entry process;
• Technical or human error which may occur in the administration of the Contest, including but not limited to the processing of entries;
• Late, lost, undeliverable, damaged or stolen mail; delayed or misdirected entries or failure to receive entries due to limitation of third-party social network platforms;
• Entries that are erroneously deleted, lost or destroyed or corrupted. In this case, the entrant’s sole remedy is to take the required actions to receive another entry(s) in the Contest, if it is possible; or
• Any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the entrant’s participation in the Contest or to the receipt, use, inability to use or misuse of any prize.

Disputes:

All disputes will be resolved by the dispute resolution process as set forth in the “Dispute Resolution and Arbitration; Class Action Waiver” section of the Club Wingstop Terms & Conditions. Among other things, each entrant agrees to resolve any disputes that may arise between Sponsor and entrant through arbitration on an individual basis instead of by class actions or a jury trial.

Severability:

If the application of any provision of these Official Rules to any particular facts or circumstances shall for any reason be held to be invalid, illegal or unenforceable by a court, arbitration panel or other tribunal of competent jurisdiction, then:

1. The validity, legality and enforceability of such provision as applied to any other particular facts or circumstances and the other provisions of these Official Rules shall not in any way be affected or impaired thereby; and
2. Such provision shall be enforced to the maximum extent possible.

In addition, if any provision contained in these Official Rules shall for any reason be held to be excessively broad as to duration, geographical scope, activity or subject, it shall be construed by limiting and reducing it so as to be enforceable to the extent compatible with applicable law.

Entrant's Personal Information:

Information collected from entrants is subject to Sponsor’s Privacy Policy.

Winner List:

For a list of the contest winners (available after January 27, 2026) email media@wingstop.com by April 27, 2026.

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